Improving Demand Estimates with Hybrid Forecasting
The challenge of accurately estimating demand is well-known to today’s sellers.
Price pressure, long lead times, and changing customer preferences create a situation that requires balance. Overestimate demand, and cash gets tied up in inventory that sits on the shelf. Carrying costs increase, and the seller incurs more financial risk. Underestimate demand, and a stock-out is more likely to occur. Sales are lost, and customers turn away, disappointed.
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